Advertising plays a vital role in the success of any business. You need to market your products and services to gain the trust of the consumers. You have to show to them what you have to offer and prove to them that your business is the solution to their specific needs.
With that said, marketing a business can be difficult. But there are different strategies and techniques that may help you do all that. With the innovation of technology, online advertising has become popular. One of the most common target marketplaces of online marketing is the social media like Instagram.
Instagram has welcomed advertisers to use the social media network as a medium for advertising. It is very beneficial not only for those businesses that are already established and well-known but also for those new small businesses that are still trying to get on their feet. On Instagram, you will be able to gain free followers who will serve as your market community.
Below are the major steps on how to advertise on Instagram
1.GET YOUR INSTAGRAM CONNECTED
Before you can connect your Instagram, make sure that you have a Facebook business page. Go to ‘settings’ and click on ‘Instagram Ads.’ It will automatically connect your Instagram to your Facebook page.
Also, make sure that you are logged on the Ads Manager on Facebook.
2.DOWNLOAD THE POWER EDITOR
Do not set up your ad directly on the ads manager. Instead, download the power editor. Take note that the only browser supported by power editor is Google Chrome.
3.CREATE YOUR AD
Click on ‘Manage Ad’ tab and then ‘ Create Campaign’.
4.IDENTIFY YOUR TARGET AUDIENCE AND REACH THEM
Create new campaign
Create new ad set – Set your budget, the audience that you are trying to target, the schedule of your ad as well as its placement. On placement, select Instagram advertising and deselect the other options.
Create new ad
5.SYNC YOUR FACEBOOK AND INSTAGRAM ACCOUNTS
6.PUT IN THE URL OF YOUR WEBSITE
Also, include the texts(up to 300 characters) that you want to go with your business photo. Think of something that is catchy so you will be able to draw the attention of the viewers.
7.UPLOAD YOUR IMAGE AND UPLOAD CHANGES ON THE POWER EDITOR
Your advertisement should be up and running if you carried out all the steps properly.
After you have successfully created your ad, you can already start increasing your followers as well as to interact with them. Let them know the valuable things about your business and introduce your products to them. This would definitely help a lot in attaining success for your business.